UIC Innovation Center Promotional Advertisement

Programs: Adobe Illustrator
23"x15.33"

Advertisement for UIC’s Innovation Center (UICIC). The poster focuses on the center's Interdisciplinary Product Development (IPD) Program, involving the colleges of Business, Engineering, and Design. Since the already existing logo employed a modular block format, the idea was to take the conventional three dimensional aspect of the building blocklike structure and transform it back into a two dimensional plane, while integrating
a fresh sense of perspective. The word “innovation” was chosen on request from
the UICIC staff.

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